Scott Simmonds - Insurance Newsletter

Helping Insurance Experts Build Great Businesses
www.ICMentor.com

September, 2007

Our Job as Insurance Consultants and Advisors

Business advisor, Alan Weiss puts it quite simply, "The consultants role is to improve the client's condition." Eloquent, succinct, and right on.

In all we do for our clients, our objective should be to help them improve. Better insurance, better premiums, better risk management, lower losses, fewer administrative hassles. That's the value we provide.

In our marketing to clients we must focus on the results, the improvements, we make for our clients.

Look at your website. Does it focus on what you do? Nobody cares! Your prospects are interested in the results they get for hiring you. Clients invest in us. They want to know that they are getting a return on their investment.

Finding Places to Get Your Articles Published

Published articles build your credibility. Publishing the first article is the hardest. You build from there. Here are a few places to solicit for publication:

Your local daily – in the business section or the consumer section
City or regional business publications
State and local trade associations
Chamber of Commerce newsletters
Weekly “shopper” magazines

The possibilities are endless. Go to Google and type you state name and the profession: “Massachusetts Plumbers Association.” You can also Google your state and the word association (as in “Massachusetts Association”). Ask your clients and prospects what publications they read or what associations they belong to. Translate articles into speaking engagements. Trade groups and chambers of commerce are always looking for interesting topics.

Referral Network - I'm building an online listing of insurance consultants. This may grow into a referral network and directory. I need to know who is out there! If you're interested in being a part of a directory, please complete the form. There is no cost or fee.

Consultant Mentor Program - Designed to help you build your business faster, with less hassle, and fewer false starts. Grow your current practice or gain the edge in your startup. The object is for you to make your business the best it can be - faster and more profitably. Visit my informational page at Consultant Mentor Program. Check out my Insurance Consultant's Handbook too.

Insurance Agent Mentor Program - Is your insurance career as successful as it can be? Is your book of business growing as fast as you would like? Is your retention as strong as others in your agency? I'm glad to talk about how we might be able to work together to build your book of business. Visit my informational page at Insurance Agent Mentor Program.

Please Forward This Newsletter To Other Insurance People

Scott Simmonds, CPCU, ARM
Insurance Consulting
Phone 207-284-0085
Fax 802-992-4027
Scott@ScottSimmonds.com
www.ScottSimmonds.com

Insurance Consultant Services Website: www.ICMentor.com

See My Insurance Blog - www.InsuranceBuzzer.com

Comments regarding insurance policies or products in this newsletter do not constitute an endorsement. I accept no fees of any kind from any company mentioned in this newsletter.